Bleacher Report defines sports culture by capturing and creating the moments that matter.

Our commitment is to serve the best interest of our fans, no matter the disruption this may bring to the media landscape. The ways we connect to our community will continually evolve. We will combine a passion for sports culture with an unwavering commitment to utilizing technology, creativity, inclusiveness and calculated risk-taking.

Bleacher Report defines sports culture for a generation of players and fans who share our passion for a game that never stops.

Own
the
Moment

The following represents the soul of Bleacher Report and the voice of our future. It's our call to arms; our rallying cry for why we do what we do and who we do it for. It's the driving force shaping strategy and decision-making. The book also serves as a visual playbook, establishing a unified representation everywhere the Bleacher Report brand lives.

FueltheFire

There’s an ever-present energy that surrounds the world of sports. It exists on courts and fields and radiates from the airwaves of TV and movies, from the beats and lyrics of music, from the diverse threads of fashion, from the roars and sobs of fans, and throughout the cultural landscape in countless ways. Through creative expression, B/R adds fuel to the fire. We capture and unleash the untapped power to deliver visceral, authentic moments at the intersection of sports and culture.

Sports
Is More
Than Sport

Our audience is made up of highly engaged and active fans, with a diversity of passions. Our love of sports goes way beyond stats and standings. They want digital resources with a strong point of view that can take them behind the scenes to see player lifestyles and can mix sports with the music, style and culture they love.

Our Position

Be Brash

Own and believe in everything you do. Take chances and provoke conversation. It’s not what we do but how we do it. Our voice is rooted in tone, edge, swagger, style, energy, and at times, irreverence. It is the thing that is uniquely ours and what pulls our audience to us.

Do It Differently

Rethink and redefine what’s possible. Create and innovate to leave a lasting impression. Break the mold. Since its conception, B/R has challenged the status quo of traditional sports media. Our relentless commitment to providing a great product allows us to find opportunities others miss. No matter the channel, we push boundaries and create something brand new.

Creativity Is King

Share in the fun to connect with sports fans. We aim to inspire and entertain to build shared experiences. Through imagination and inventiveness, our original ideas amplify the expressive power of sports. We value the colorful threads that make up the fabric of culture. Celebrate that sports is more than sport.

Champion What’s Next

How it was is not how it will be. We are reshaping sports culture for the next generation. We capture and amplify the zeitgeist of what is NOW and what is coming NEXT. As tastemakers, we represent culture on behalf of the voices that are pushing our industry forward.

Using Our Brand

We use creativity to capture and express the spirit of the B/R brand. Our personality is big; our voice is loud. We are always evolving, building a brand for the future. The following are best use cases for our assets and visual identity.

Colors

We embrace color through a range of bright and dynamic tones. Our color palette allows us to provide both visually pleasing complementary combinations and eye-catching contrasting options.

PRIMARY GREEN
HEX #03FC96
RGB: 3 / 252 / 150
CMYK: 58 / 0 / 66 / 0
PANTONE 7479 C
PRIMARY PURPLE
HEX #421CD6
RGB: 66 / 28 / 214
CMYK: 83 / 82 / 0 / 0
PANTONE N/A
PRIMARY ORANGE
HEX #FF8200
RGB: 255 / 130 / 0
CMYK: 0 / 60 / 100 / 0
PANTONE 151 C
PRIMARY RED
HEX #EA3A3A
RGB: 235 / 59 / 59
CMYK: 2 / 92 / 82 / 0
PANTONE 032 C
PRIMARY YELLOW
HEX #F7F74F
RGB: 247 / 247 / 79
CMYK: 7 / 0 / 79 / 0
PANTONE 394 C
PRIMARY BLUE
HEX #0060fc
RGB: 0 / 97 / 252
CMYK: 82 / 63 / 0 / 0
PANTONE 285 C
PRIMARY BLACK
HEX #000000
RGB: 0 / 0 / 0
CMYK: 75 / 68 / 67 / 90
PANTONE Process Black C
PRIMARY WHITE
HEX #FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
PANTONE PQ-11-0601 TCX Bright White

Typography

Druk and Effra are our brand fonts. We use both to create dynamic contrast in our voice, using Druk to speak at our loudest, most attention-grabbing volume, while Effra gives us a practical, bold range of options for various copy needs.

Druk

Druk is used to communicate our voice, best used big and bold.

NAOMI OSAKALEBRON JAMESRUSSELL WESTBROOK
NAOMI OSAKALEBRON JAMESRUSSELL WESTBROOK
NAOMI OSAKALEBRON JAMESRUSSELL WESTBROOK
STEPH CURRYODELL BECKHAM JRMO SALAHTRAVIS SCOTT
STEPH CURRYODELL BECKHAM JRMO SALAHTRAVIS SCOTT
STEPH CURRYODELL BECKHAM JRMO SALAHTRAVIS SCOTT
SERENA WILLIAMSPATRICK MAHOMES giannis
SERENA WILLIAMSPATRICK MAHOMES giannis
SERENA WILLIAMSPATRICK MAHOMES giannis
zion williamsoncandace parkerKEVIN DURANTKYLIAN MBAPPÉ
zion williamsoncandace parkerKEVIN DURANTKYLIAN MBAPPÉ
zion williamsoncandace parkerKEVIN DURANTKYLIAN MBAPPÉ

Effra

Effra is a flexible workhorse, used in a range of weights and sizes.

NAOMI OSAKALEBRON JAMESRUSSELL WESTBROOK
NAOMI OSAKALEBRON JAMESRUSSELL WESTBROOK
NAOMI OSAKALEBRON JAMESRUSSELL WESTBROOK
STEPH CURRYODELL BECKHAM JRMO SALAHTRAVIS SCOTT
STEPH CURRYODELL BECKHAM JRMO SALAHTRAVIS SCOTT
STEPH CURRYODELL BECKHAM JRMO SALAHTRAVIS SCOTT
SERENA WILLIAMSPATRICK MAHOMES giannis DRAKE
SERENA WILLIAMSPATRICK MAHOMES giannis
SERENA WILLIAMSPATRICK MAHOMES giannis
zion williamsoncandace parkerKEVIN DURANTKYLIAN MBAPPÉ
zion williamsoncandace parkerKEVIN DURANTKYLIAN MBAPPÉ
zion williamsoncandace parkerKEVIN DURANTKYLIAN MBAPPÉ

DOWNLOAD BRAND ASSETS

brand@bleacherreport.com
pr@bleacherreport.com

brand@bleacherreport.com
pr@bleacherreport.com