Our commitment is to serve the best interest of our fans, no matter the disruption this may bring to the media landscape. The ways we connect to our community will continually evolve. We will combine a passion for sports culture with an unwavering commitment to utilizing technology, creativity, inclusiveness and calculated risk-taking.
Bleacher Report defines sports culture for a generation of players and fans who share our passion for a game that never stops.
The following represents the soul of Bleacher Report and the voice of our future. It's our call to arms; our rallying cry for why we do what we do and who we do it for. It's the driving force shaping strategy and decision-making. The book also serves as a visual playbook, establishing a unified representation everywhere the Bleacher Report brand lives.
There’s an ever-present energy that surrounds the world of sports. It exists on courts and fields and radiates from the airwaves of TV and movies, from the beats and lyrics of music, from the diverse threads of fashion, from the roars and sobs of fans, and throughout the cultural landscape in countless ways. Through creative expression, B/R adds fuel to the fire. We capture and unleash the untapped power to deliver visceral, authentic moments at the intersection of sports and culture.
Our audience is made up of highly engaged and active fans, with a diversity of passions. Our love of sports goes way beyond stats and standings. They want digital resources with a strong point of view that can take them behind the scenes to see player lifestyles and can mix sports with the music, style and culture they love.
Own and believe in everything you do. Take chances and provoke conversation. It’s not what we do but how we do it. Our voice is rooted in tone, edge, swagger, style, energy, and at times, irreverence. It is the thing that is uniquely ours and what pulls our audience to us.
Rethink and redefine what’s possible. Create and innovate to leave a lasting impression. Break the mold. Since its conception, B/R has challenged the status quo of traditional sports media. Our relentless commitment to providing a great product allows us to find opportunities others miss. No matter the channel, we push boundaries and create something brand new.
Share in the fun to connect with sports fans. We aim to inspire and entertain to build shared experiences. Through imagination and inventiveness, our original ideas amplify the expressive power of sports. We value the colorful threads that make up the fabric of culture. Celebrate that sports is more than sport.
How it was is not how it will be. We are reshaping sports culture for the next generation. We capture and amplify the zeitgeist of what is NOW and what is coming NEXT. As tastemakers, we represent culture on behalf of the voices that are pushing our industry forward.
We use creativity to capture and express the spirit of the B/R brand. Our personality is big; our voice is loud. We are always evolving, building a brand for the future. The following are best use cases for our assets and visual identity.
Our logo is largely represented in black and white but can also adapt to take on the full range of core brand colors. The logo is used in all core applications, including our app, social and video content.
Events and partnerships create opportunities to further adapt the logo. This may include color, illustration, overlapping design elements or other alterations. While more flexible in these use cases, the logo should still be recognizable, maintaining the basic components and construction.
We embrace color through a range of bright and dynamic tones. Our color palette allows us to provide both visually pleasing complementary combinations and eye-catching contrasting options.
Druk and Effra are our brand fonts. We use both to create dynamic contrast in our voice, using Druk to speak at our loudest, most attention-grabbing volume, while Effra gives us a practical, bold range of options for various copy needs.
Druk is used to communicate our voice, best used big and bold.
Effra is a flexible workhorse, used in a range of weights and sizes.